TAGGED POSTS / website

Parts of the Internet and where YOUR business should be.

Does your business appear Online?

Check your online presence.

Go to your favorite Search Engine (Google, Bing, etc) and type in your company’s most popular PRODUCT or SERVICE,.. in your town.

The first portion of the Search Engine Results Page (SERP), at the top, are paid ads.
The second portion of the Search Engine Results Page are the ‘Local’ Search Results, followed by ‘Organic’ Search Results.

Localsearchresultsexample

Search Engine Results Page (SERP) Local results

Does your business show up in Local search results?

Ideally, your business and website information should show up in both the Local and Organic Search Results areas. The other listings are your competition.

In order to get your business to appear in Local Search Results, you need to submit your business NAP (Name, Address, Phone #) to local business directories, such as Google My Business. Make sure that your information is consistent; using the same format in each listing, and that there is an accurate link to your website. Use the same information in all listings and be careful not to use any variations, such as ‘Road’ in some and Rd. in others.

This is part of the OFF PAGE “SEO” (Search Engine
Optimization) function that targets your specific company’s local market.  Submitting your information to search engines and local directories helps to get your business information in front of people in your area that are searching the Internet for what you sell.

Below the local search results are the Organic Search Results.

OrganicSearchresultsexample

Search Engine Results Page (SERP) Organic Results

Getting your business information to’ RANK’ well in Organic search results requires Relevant Content (keywords) and SEO Optimized Website development.
Google ranks websites for Organic search results by the relevance of the website Content to what Google’s customers are searching for. Your websites adherence to Googles ‘Webmaster Guidelines’ and ‘Best practices for Website development’ make it easier for Google to ‘crawl’ your website and understand what your business is about.

This ON PAGE “SEO” (Search Engine Optimization) helps to make your website PROFITABLE! There are many, ever changing details involved with a website that is Optimized for Search Engines (Google).

If someone is searching for a bakery that makes wedding cakes in
your area, Google will find listings for bakeries in your area, list those that offer wedding cakes first (especially if there is a video or picture), followed by those that just mention cakes, and then those that only mention ‘bakery.’ Google will provide the most ‘relevant’ result first. Keeping your information accurate, relevant and up to date will help to keep you in good standing with Google and closer to the top of Organic Search results.

Does your business show up online?

Search the Internet for your company’s most popular product or
service,.. in your town, and see for yourself, or request a Free (Preliminary) Online Presence Report at 815-276-7917 or at www.bossopt.com.

I hope that this information will help you to better understand the
benefits of a Properly Optimized website and how Search Engine Optimization (SEO) can help a dormant website become PROFITABLE for your business.

6 Benefits of a Positive Online Presence

Search Engine Optimization (SEO)

Online Presence is not just about having a nice Website. Search Engine Optimization (SEO) and Customer Reviews are just as important to the success of a business as having a Website that ‘talks’ about the business and what it offers.
Below are just some of the benefits of having a good Website with Search Engine Optimization.

1. Credibility
Websites, Reviews and Business Citation listings help a business appear more prominent, professional, transparent, credible and established. Business email addresses (ie: service@mycompany.com) are also more CREDIBLE and professional. What makes you more comfortable, ‘service@mycompany.com’ or ‘giveusyourmoney@gmail.com?’
2. Competitive opportunity – Equal playing field
Google doesn’t care which company is larger or which has more money to spend on Marketing.  Google cares about providing relevant content to its users.
3. Enhances ALL other marketing efforts
Whatever else you do to promote your business, you can direct people to your website. Everything from Business Cards to TV or Radio ads to Social Media are an opportunity to reference your Website. While every other marketing option limits the amount of time or space that you have to relay your marketing message, Websites can provide unlimited opportunity to ‘speak’ to your customers.
4. Always accessible
The Internet is 24/7/365. Even if your business closes for the night or the holidays, customers can always find your website, even while you sleep.
5. Target a wider, more specific market
Print, TV and Radio ads are exposed to a massive amount of people that may, or MAY NOT, be interested in what you sell, with the hope that potential customers are reading, watching or listening to your marketing message at the specific time the ads appear.
The Internet provides an opportunity to expose your message to even more potential customers that are already interested in what you sell. Your business information can be presented whenever potential customers search the Internet for your product or service and you can target ads for specific customers that are more likely to be interested in what you sell.
6. Get more new customers!
A properly optimized website can be found by people looking for what you sell. Even if your current customers are being referred by ‘word of mouth,’ finding your business information online further emphasizes that you are a good company to do business with.

What does your Online Presence say about your business?
It is a good idea to check by first searching for your product or service (in your area) to see how you appear to potential customers searching for what you sell. Search on different search engines, (Google, Bing, etc.) and search for different keywords, (bakery, donuts, cakes, etc.). Then go back and do a search for your company by name. Make sure that your business information, NAP (Name, address, Phone#), is accurate and consistent in all areas.

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