Does your business appear Online?
Check your online presence.
Go to your favorite Search Engine (Google, Bing, etc) and type in your company’s most popular PRODUCT or SERVICE,.. in your town.
The first portion of the Search Engine Results Page (SERP), at the top, are paid ads.
The second portion of the Search Engine Results Page are the ‘Local’ Search Results, followed by ‘Organic’ Search Results.
Does your business show up in Local search results?
Ideally, your business and website information should show up in both the Local and Organic Search Results areas. The other listings are your competition.
In order to get your business to appear in Local Search Results, you need to submit your business NAP (Name, Address, Phone #) to local business directories, such as Google My Business. Make sure that your information is consistent; using the same format in each listing, and that there is an accurate link to your website. Use the same information in all listings and be careful not to use any variations, such as ‘Road’ in some and Rd. in others.
This is part of the OFF PAGE “SEO” (Search Engine
Optimization) function that targets your specific company’s local market. Submitting your information to search engines and local directories helps to get your business information in front of people in your area that are searching the Internet for what you sell.
Below the local search results are the Organic Search Results.
Getting your business information to’ RANK’ well in Organic search results requires Relevant Content (keywords) and SEO Optimized Website development.
Google ranks websites for Organic search results by the relevance of the website Content to what Google’s customers are searching for. Your websites adherence to Googles ‘Webmaster Guidelines’ and ‘Best practices for Website development’ make it easier for Google to ‘crawl’ your website and understand what your business is about.
This ON PAGE “SEO” (Search Engine Optimization) helps to make your website PROFITABLE! There are many, ever changing details involved with a website that is Optimized for Search Engines (Google).
If someone is searching for a bakery that makes wedding cakes in
your area, Google will find listings for bakeries in your area, list those that offer wedding cakes first (especially if there is a video or picture), followed by those that just mention cakes, and then those that only mention ‘bakery.’ Google will provide the most ‘relevant’ result first. Keeping your information accurate, relevant and up to date will help to keep you in good standing with Google and closer to the top of Organic Search results.
Does your business show up online?
Search the Internet for your company’s most popular product or
service,.. in your town, and see for yourself, or request a Free (Preliminary) Online Presence Report at 815-276-7917 or at www.bossopt.com.
I hope that this information will help you to better understand the
benefits of a Properly Optimized website and how Search Engine Optimization (SEO) can help a dormant website become PROFITABLE for your business.