CATEGORY / SEO-Search Engine Optimization

SEO – Quick and Easy vs Long term Results?

Search Engine Optimization (SEO)

Laying the foundation for Long Term online Success!

Most people have many questions about Search Engine Optimization (SEO).  What is it?, How does it work?, What does it cost?, etc.

It is difficult to give a simple answer because there are so many aspects, methods and variables of SEO.

Search Engine Optimization is MANY THINGS, and at the same time; EVERYTHING that is done to improve online visibility.

Search Engines; Google, Bing, etc., are the virtual phone books of the information highway (the Internet).

Optimization, according to Merriam Webster Dictionary, is:

“: an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible; specifically: the mathematical procedures (such as finding the maximum of a function) involved in this.”

 SEO can be grouped into two categories:

Organic SEO – (aka: Natural SEO) encompasses the On Page and Off Page SEO activities to promote a business’s online visibility for the long term.

This is an ongoing, long term process of developing your business’s online presence over time.  Results are governed by RELEVANCE, activity and Overall Internet Presence for the duration of the business.  This category of SEO is anchored to a WEBSITE.

 Non Organic SEO – (aka: Artificial SEO) – consists of digital marketing options designed to generate rapid results in a short term period of time.

Paid advertising, pay per click campaigns and affiliate marketing efforts generate results for the duration of the budget or campaign.  This category of SEO is anchored to a LANDING PAGE.

While both Organic and Non Organic SEO provide independent benefits and results, they are most effective when properly combined and used to complement each other.

Both categories can place your business ‘at the top’ of Google’s search results page.  The biggest differences are TIME, MONEY and RESIDUAL ASSETS.

 Time to implement, Time to see results,

Money for a short term campaign,

Money as a long term investment,

and the Residual Assets to provide a continued

RETURN ON INVESTMENT.

The cost of Organic vs Non Organic SEO also considers certain variables.

Since Non Organic SEO is focused on a more specific campaign, there are fewer variables to consider with pricing.  The cost of Non Organic SEO is based on the ‘allocated budget’ for the campaign plus the amount being charged by the service provider (by project or hourly) for the duration of the campaign.  There are no Residual Assets upon completion of the campaign.

Organic SEO pricing considers a broader range of variables.  Due to the longer term characteristics and the potential to further develop a positive online presence, Organic SEO requires much more consideration of variables.

  • Competition is a variable for both Organic and Non Organic SEO.  Organic SEO considers competition as a guideline by which to implement strategic options in an effort to ‘outperform’ competitors. Non Organic SEO considers competition as the contender which must be ‘outbid’ for certain keywords.
  • Online presence – Organic SEO considers overall Internet  Presence.  All information must be accurate and consistent in order to conform to Google best practices for SEO.  Fixing a lot of errors may add to the cost. Non Organic SEO is not necessarily concerned with online presence.
  • Website design and development is a precursor for Organic SEO. Whether it is an existing or newly designed website, there are quite a few aspects of a website that can affect price (functionality, # of pages, etc).
  • Research is strongly recommended when developing an Online Presence strategy.  Research is generally included as part of the Non organic SEO package of services.  Keyword research is an absolute must for both Organic and Non Organic SEO however; Organic SEO requires a more in depth understanding of the business, its product/service, competition, community and overall reputation in order to be effective.
  •  Time – the amount of time that is required to research and implement an Organic SEO strategy is longer because it considers so many more aspects of the Internet.  Time is needed to implement SEO practices within the website (on page SEO) and some is needed to develop an online presence beyond the website, (Off Page SEO).

The cost of Organic SEO can be per project or hourly and may include a monthly fee to maintain a website or until a Positive Online presence is established.  The Long Term Residual Assets are the On Page and Off Page SEO efforts that can be further developed.

How does your business ‘show up’ in search results?

Parts of the Internet and where YOUR business should be.

Does your business appear Online?

Check your online presence.

Go to your favorite Search Engine (Google, Bing, etc) and type in your company’s most popular PRODUCT or SERVICE,.. in your town.

The first portion of the Search Engine Results Page (SERP), at the top, are paid ads.
The second portion of the Search Engine Results Page are the ‘Local’ Search Results, followed by ‘Organic’ Search Results.

Localsearchresultsexample

Search Engine Results Page (SERP) Local results

Does your business show up in Local search results?

Ideally, your business and website information should show up in both the Local and Organic Search Results areas. The other listings are your competition.

In order to get your business to appear in Local Search Results, you need to submit your business NAP (Name, Address, Phone #) to local business directories, such as Google My Business. Make sure that your information is consistent; using the same format in each listing, and that there is an accurate link to your website. Use the same information in all listings and be careful not to use any variations, such as ‘Road’ in some and Rd. in others.

This is part of the OFF PAGE “SEO” (Search Engine
Optimization) function that targets your specific company’s local market.  Submitting your information to search engines and local directories helps to get your business information in front of people in your area that are searching the Internet for what you sell.

Below the local search results are the Organic Search Results.

OrganicSearchresultsexample

Search Engine Results Page (SERP) Organic Results

Getting your business information to’ RANK’ well in Organic search results requires Relevant Content (keywords) and SEO Optimized Website development.
Google ranks websites for Organic search results by the relevance of the website Content to what Google’s customers are searching for. Your websites adherence to Googles ‘Webmaster Guidelines’ and ‘Best practices for Website development’ make it easier for Google to ‘crawl’ your website and understand what your business is about.

This ON PAGE “SEO” (Search Engine Optimization) helps to make your website PROFITABLE! There are many, ever changing details involved with a website that is Optimized for Search Engines (Google).

If someone is searching for a bakery that makes wedding cakes in
your area, Google will find listings for bakeries in your area, list those that offer wedding cakes first (especially if there is a video or picture), followed by those that just mention cakes, and then those that only mention ‘bakery.’ Google will provide the most ‘relevant’ result first. Keeping your information accurate, relevant and up to date will help to keep you in good standing with Google and closer to the top of Organic Search results.

Does your business show up online?

Search the Internet for your company’s most popular product or
service,.. in your town, and see for yourself, or request a Free (Preliminary) Online Presence Report at 815-276-7917 or at www.bossopt.com.

I hope that this information will help you to better understand the
benefits of a Properly Optimized website and how Search Engine Optimization (SEO) can help a dormant website become PROFITABLE for your business.

Partes de el Internet y donde debe estar SU negocio.

¿ Aparece Su negocio en línea?

Compruebe su presencia en línea.

Vaya a su motor de búsqueda favorito (Google, Bing, etc) y ingrese
el PRODUCTO o SERVICIO más popular de su empresa, .. en su ciudad.

La primera parte de los ‘Resultados de Búsqueda’, en la parte superior, son anuncios pagados.

La segunda parte de la página de ‘Resultados de Búsqueda’ (SERP ~ Search Engine Results Page) son los Resultados de Búsqueda “locales”, seguidos de los Resultados de Búsqueda “Orgánicos.”

Local Search results spanish

Resultados de Búsqueda locales

¿ Aparece Su negocio en los Resultados de Búsqueda Local?

Idealmente, su negocio y la información de su Sitio Web debe de
aparecer en las áreas Locales y Orgánicas de los resultados de la
búsqueda. Los otros listados son su competición.

Para que su empresa aparezca en los Resultados de búsqueda Local, debe enviar su ‘NAP’ (nombre, dirección, número de teléfono) a directorios locales de empresas, como Google My Business. Asegúrese de que su información es coherente; utilizando el mismo formato en cada lista, y que hay un enlace preciso a su Sitio Web. Utilice la misma información en todos los listados y tenga cuidado de no utilizar ninguna variación, como “Road” en algunos y “Rd” en otros.

Esto es parte de la función “Off Page SEO” (Optimización de Motor de Búsqueda) (fuera de la página) que apunta al mercado local de su empresa específica. La presentación de su información a los motores de búsqueda y directorios locales ayuda a obtener su información de negocios en frente de las personas en su área que están buscando en Internet para lo que usted vende.

Debajo de los resultados de búsqueda locales se encuentran los
Resultados de la Búsqueda Orgánica.

resultados organico en Internet

Resultados Organico de el Internet

Obtener información de su empresa para clasificar bien en Resultados de Búsqueda Orgánica requiere un Contenido Relevante (palabras clave) y Optimización SEO del desarrollo de Sitios Web.

Google clasifica los sitios web para los Resultados de la Búsqueda
Orgánica por la Relevancia de el Contenido a lo que los clientes de Google están buscando. El cumplimiento de un sitio web a las “Directrices para webmasters” de Google y de “Mejores prácticas para el desarrollo de Sitios Web” facilita a Google “rastrear” su sitio web y comprender de qué se trata su empresa”.

Esto es el “On Page (En la página) “SEO” (Search Engine
Optimization) que ayuda a hacer su sitio web RENTABLE! Hay muchos,…siempre cambiando,… detalles involucrados con un Sitio Web que está Optimizado para los Motores de Búsqueda (Google).

Si alguien está buscando una panadería que haga pasteles de bodas en su área, Google encontrará listados de panaderías en la área, enumere los que ofrecen pasteles de boda primero (especialmente si hay una video/foto), seguidos por los que sólo mencionan pasteles, y luego aquellos que sólo mencionan “panadería.”  Google proporcionará el resultado más relevante primero.

Mantener su información precisa, relevante y actualizada le ayudará a mantenerse en buena posición con Google y más cerca de la parte superior de los Resultados de la Búsqueda orgánica.

¿Cómo se presenta su negocio en línea?

Busque en Internet el Producto o Servicio más popular de su empresa, en su ciudad, y compruébelo usted mismo, o solicite un Informe (Preliminar) de Presencia en Línea Gratuito al 815-276-7917 o en www.bossopt.com.

Espero que esta información le ayude a comprender mejor los
beneficios de un Sitio Web correctamente optimizado y cómo la
Optimización de Motores de Búsqueda (SEO) puede ayudar a un sitio web inactivo ser RENTABLE! para su negocio.

6 Benefits of a Positive Online Presence

Search Engine Optimization (SEO)

Online Presence is not just about having a nice Website. Search Engine Optimization (SEO) and Customer Reviews are just as important to the success of a business as having a Website that ‘talks’ about the business and what it offers.
Below are just some of the benefits of having a good Website with Search Engine Optimization.

1. Credibility
Websites, Reviews and Business Citation listings help a business appear more prominent, professional, transparent, credible and established. Business email addresses (ie: service@mycompany.com) are also more CREDIBLE and professional. What makes you more comfortable, ‘service@mycompany.com’ or ‘giveusyourmoney@gmail.com?’
2. Competitive opportunity – Equal playing field
Google doesn’t care which company is larger or which has more money to spend on Marketing.  Google cares about providing relevant content to its users.
3. Enhances ALL other marketing efforts
Whatever else you do to promote your business, you can direct people to your website. Everything from Business Cards to TV or Radio ads to Social Media are an opportunity to reference your Website. While every other marketing option limits the amount of time or space that you have to relay your marketing message, Websites can provide unlimited opportunity to ‘speak’ to your customers.
4. Always accessible
The Internet is 24/7/365. Even if your business closes for the night or the holidays, customers can always find your website, even while you sleep.
5. Target a wider, more specific market
Print, TV and Radio ads are exposed to a massive amount of people that may, or MAY NOT, be interested in what you sell, with the hope that potential customers are reading, watching or listening to your marketing message at the specific time the ads appear.
The Internet provides an opportunity to expose your message to even more potential customers that are already interested in what you sell. Your business information can be presented whenever potential customers search the Internet for your product or service and you can target ads for specific customers that are more likely to be interested in what you sell.
6. Get more new customers!
A properly optimized website can be found by people looking for what you sell. Even if your current customers are being referred by ‘word of mouth,’ finding your business information online further emphasizes that you are a good company to do business with.

What does your Online Presence say about your business?
It is a good idea to check by first searching for your product or service (in your area) to see how you appear to potential customers searching for what you sell. Search on different search engines, (Google, Bing, etc.) and search for different keywords, (bakery, donuts, cakes, etc.). Then go back and do a search for your company by name. Make sure that your business information, NAP (Name, address, Phone#), is accurate and consistent in all areas.

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